Bienvenido Como Jurado Hermann Von Der Medem Tandem Guatemala


Bio Hermann Von Der Medem

Born on March 1st 1965 in México City. Graduated from Universidad Anahuac with a Bachelor´s degree in Communication and an Advertising Mayor.
I began my professional career at Scali McCabe Sloves (now Mullen Lowe) in 1986 as a trainee in the Accounting Department (oooops! ) to later
become senior Copywriter.
Then move to McCann Erickson to hold the same position.
After a break in advertising doing creative and production for Televisa´s Galavision (US Hispanic Market), I continued advertising via BBDO as Creative
Director. Years later I joined Young & Rubicam for a year and then, from 1995 to end of 2001 I worked for FCB as Group Creative Director.
Later decided to leave Mexico accepting a postion as Regional Creative Director at BBDO for Central America.
And after many years in big agencies, independence comes… and new challenges. Tandem Comunicación starts its Journey being the first Mexican
Agency in Central America.
My experience has included working with a broad spectrum of categories national and international clients, such as: Bimbo, Pepsi Cola, Bayer, Clairol,
Levi´s, Hasbro, Unilever, Lufthansa, Televisa, Danone, Volkswagen, Colgate, Cadbury, Pfizer, Nivea, P&G, etc. Some of my work has been exported to:
Spain, Colombia, Venezuela, Canada, Italy, Hungary, Ecuador, Costa Rica, Puerto Rico, Panamá and US Hispanic.
Member of International “Who´s who of Professionals”.
“I strongly believe that Creativity commands people attention and it can give businesses the advantages they need in the marketplaces”
BBDO University (Costa Rica), AAP (Advanced Advertising Program) in Chicago, Digital Advertising (Los Angeles), Marketing 4 Kids (Miami) , 4C´s Cross
Cultural Consumer Characterization (Latam), Insights and Segmentation (Barcelona), Program of Personal Leadership (Argentina), etc.
Member of the LATAM Creative Board for Bayer.
I have fluency speaking the English and German languages due to my living experiences throughout the US and Europe. I´m considered to have a
combination of analytical and orderly personality inheritated from my German origin, with the happy and warm aspects of a Mexican state of mind.
I´m a frustred chef, so guess who cooks on weekends?
Off the record: I have had work proposals from McCann Düsseldorf, Griffin Bacal New York, Lowe Venezuela, Mercury Romania, Saatchi Costa Rica and
MCann Perú.


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